Email Open & Click Rate Calculator
Open rate, click-through rate, and click-to-open rate, benchmarked against industry averages.
🔒 Runs entirely in your browser — nothing here is ever uploaded
About the Email Open & Click Rate Calculator
Calculates email marketing open rate, click-through rate (CTR), and click-to-open rate (CTOR) from delivered/opens/clicks counts, and benchmarks each against Mailchimp's published all-industry averages.
- Enter emails delivered (sent minus bounces), unique opens, and unique clicks for the campaign.
- Read open rate, CTR, and click-to-open rate (CTOR) in the result panel.
- Compare each rate against the typical-range benchmark bar below it.
10,000 emails delivered, 2,200 unique opens, and 260 unique clicks gives a 22% open rate (typical), a 2.6% CTR (right at the ~2.66% all-industry average), and an 11.82% click-to-open rate.
| Metric | All-industry average | Typical range |
|---|---|---|
| Open rate | 21.33% | 15-25% |
| Click-through rate (CTR) | 2.66% | 1-5% |
Benchmark bands are drawn from Mailchimp's published all-industry averages (open rate ~21.33%, CTR ~2.66%). Since Apple Mail Privacy Protection (2021) pre-fetches images for many subscribers, open-rate counts are inflated industry-wide — CTR and CTOR are generally considered more reliable engagement signals today.
- • CTOR isolates content/offer appeal from subject-line/deliverability performance.
- • Because Apple Mail Privacy Protection inflates opens for a large share of subscribers, track CTR and CTOR trends over time rather than fixating on open rate alone.
- • Compare rates within the same industry and list type.
- Mailchimp — Email Marketing Benchmarks & Industry Statistics — accessed 2026-08-31
Illustrative estimate only, not financial or tax advice. Verify figures with a licensed adviser or your local tax authority.